diff --git a/adm/shop_admin/itemformupdate.php b/adm/shop_admin/itemformupdate.php
index 529c92498..17616fd29 100644
--- a/adm/shop_admin/itemformupdate.php
+++ b/adm/shop_admin/itemformupdate.php
@@ -601,7 +601,8 @@ if($all_fields) {
     sql_query(" update {$g5['g5_shop_item_table']} set it_name = it_name {$all_fields} ");
 }
 
-if( function_exists('shop_seo_title_update') ) shop_seo_title_update($it_id);
+$is_seo_title_edit = $w ? true : false;
+if( function_exists('shop_seo_title_update') ) shop_seo_title_update($it_id, $is_seo_title_edit);
 
 run_event('shop_admin_itemformupdate', $it_id, $w);
 
diff --git a/adm/shop_admin/itemlistupdate.php b/adm/shop_admin/itemlistupdate.php
index 9655cef3b..02c1d827b 100644
--- a/adm/shop_admin/itemlistupdate.php
+++ b/adm/shop_admin/itemlistupdate.php
@@ -53,6 +53,8 @@ if ($_POST['act_button'] == "선택수정") {
                  where it_id   = '".preg_replace('/[^a-z0-9_\-]/i', '', $_POST['it_id'][$k])."' ";
 
         sql_query($sql);
+
+		if( function_exists('shop_seo_title_update') ) shop_seo_title_update(preg_replace('/[^a-z0-9_\-]/i', '', $_POST['it_id'][$k]), true);
     }
 } else if ($_POST['act_button'] == "선택삭제") {
 
diff --git a/lib/shop.uri.lib.php b/lib/shop.uri.lib.php
index 7d7cc1bfa..e22f50bec 100644
--- a/lib/shop.uri.lib.php
+++ b/lib/shop.uri.lib.php
@@ -208,15 +208,16 @@ function shop_exist_check_seo_title($seo_title, $type, $shop_item_table, $it_id)
     return '';
 }
 
-function shop_seo_title_update($it_id){
+function shop_seo_title_update($it_id, $is_edit=false){
     global $g5;
 
-    $item = get_shop_item($it_id, true);
+	$shop_item_cache = $is_edit ? false : true;
+    $item = get_shop_item($it_id, $shop_item_cache);
 
-    if( ! $item['it_seo_title'] && $item['it_name'] ){
+    if( (! $item['it_seo_title'] || $is_edit) && $item['it_name'] ){
         $it_seo_title = exist_seo_title_recursive('shop', generate_seo_title($item['it_name']), $g5['g5_shop_item_table'], $item['it_id']);
 
-        if( $it_seo_title ){
+        if( isset($item['it_seo_title']) && $it_seo_title !== $item['it_seo_title'] ){
             $sql = " update `{$g5['g5_shop_item_table']}` set it_seo_title = '{$it_seo_title}' where it_id = '{$item['it_id']}' ";
             sql_query($sql);
         }